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88 网站点击流数据分析案例(统计分析-键路径转化率分析)

杨林伟 发布时间:2019-08-12 10:28:11 ,浏览量:2

转化:在一条指定的业务流程中,各个步骤的完成人数及相对上一个步骤的百分比。

1.需求分析: 在这里插入图片描述 2.模型设计:

定义好业务流程中的页面标识,下例中的步骤为:

  • Step1、 /item%
  • Step2、 /category
  • Step3、 /order
  • Step4、 /index

3.开发实现:

分步骤开发:

1、查询每一个步骤的总访问人数

create table route_numbs as 
select 'step1' as step,count(distinct remote_addr)  as numbs from ods_click_pageviews where request like '/item%'
union
select 'step2' as step,count(distinct remote_addr) as numbs from ods_click_pageviews where request like '/category%'
union
select 'step3' as step,count(distinct remote_addr) as numbs from ods_click_pageviews where request like '/order%'
union
select 'step4' as step,count(distinct remote_addr)  as numbs from ods_click_pageviews where request like '/index%';

在这里插入图片描述 2、查询每一步骤相对于路径起点人数的比例 思路:利用join

select rn.step as rnstep,rn.numbs as rnnumbs,rr.step as rrstep,rr.numbs as rrnumbs  from route_num rn
inner join 
route_num rr

在这里插入图片描述

select tmp.rnstep,tmp.rnnumbs/tmp.rrnumbs as ratio
from
(
select rn.step as rnstep,rn.numbs as rnnumbs,rr.step as rrstep,rr.numbs as rrnumbs  from route_num rn
inner join 
route_num rr) tmp
where tmp.rrstep='step1';

在这里插入图片描述 3、查询每一步骤相对于上一步骤的漏出率

select tmp.rrstep as rrstep,tmp.rrnumbs/tmp.rnnumbs as ration
from
(
select rn.step as rnstep,rn.numbs as rnnumbs,rr.step as rrstep,rr.numbs as rrnumbs  from route_num rn
inner join 
route_num rr) tmp
where cast(substr(tmp.rnstep,5,1) as int)=cast(substr(tmp.rrstep,5,1) as int)-1

在这里插入图片描述 4、汇总以上两种指标

select abs.step,abs.numbs,abs.ratio as abs_ratio,rel.ratio as rel_ratio
from 
(
select tmp.rnstep as step,tmp.rnnumbs as numbs,tmp.rnnumbs/tmp.rrnumbs as ratio
from
(
select rn.step as rnstep,rn.numbs as rnnumbs,rr.step as rrstep,rr.numbs as rrnumbs  from route_num rn
inner join 
route_num rr) tmp
where tmp.rrstep='step1'
) abs
left outer join
(
select tmp.rrstep as step,tmp.rrnumbs/tmp.rnnumbs as ratio
from
(
select rn.step as rnstep,rn.numbs as rnnumbs,rr.step as rrstep,rr.numbs as rrnumbs  from route_num rn
inner join 
route_num rr) tmp
where cast(substr(tmp.rnstep,5,1) as int)=cast(substr(tmp.rrstep,5,1) as int)-1
) rel
on abs.step=rel.step


在这里插入图片描述

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